In case anybody was still wondering if Avid’s recent rebranding was a good idea, I recently attended two industry events that helped prove that the company that brought us Media Composer twenty years ago is not going anywhere anytime soon.  With a renewed sense of forward thinking and a commitment to actually listening to the users of their product, Avid’s recent releases of their 3.0 and 4.0 versions of Media Composer, along with a spiffy new series of hardware, helped prove to customers that there are still some advantages to throwing down a little extra cash to buy the editing toolset used by the majority of big-budget Hollywood productions. (more…)

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I’m a realist. Long ago I abandoned my dream of becoming a writer/director. It was around the time I realized I couldn’t pen a single sentence of meaningful dialogue or instruct an actor with any degree of confidence. Sometimes it’s best to be honest with yourself. But one thing I found myself drawn to in editing was how you could manipulate images and sounds to construct a perceived reality that was almost totally different from the conditions in which the material was recorded.

Any hack can string a bunch of images together; but as anyone with a real filmmaking sense knows, it takes a skilled artist to be able to control the numerous unseen factors that come into play when telling a story through images. Aside from the photographic decisions of camera placement and frame size that the editor takes into account, there are certain elements – emotion, tone, rhythm, pacing – that are more intangible and flexible when it comes to storytelling. (more…)