In case anybody was still wondering if Avid’s recent rebranding was a good idea, I recently attended two industry events that helped prove that the company that brought us Media Composer twenty years ago is not going anywhere anytime soon.  With a renewed sense of forward thinking and a commitment to actually listening to the users of their product, Avid’s recent releases of their 3.0 and 4.0 versions of Media Composer, along with a spiffy new series of hardware, helped prove to customers that there are still some advantages to throwing down a little extra cash to buy the editing toolset used by the majority of big-budget Hollywood productions. (more…)

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sculptorI don’t usually write about the individual projects I work on, but I thought I’d take a page from Shane Ross‘s playbook and do a little first-person story-telling for once.  I wanted to share a real-world challenge that I faced recently on my current show and how I used my knowledge of Avid software to pinpoint the root of the problem and fix it.  It’s situations like these where you really have to think on your feet; because of the unique nature of the problem, no manual or editing class can prepare you for what course of action to take.  You simply have to extrapolate your knowledge of the program and use all of the tools at your disposal.  Imagine an artist with a giant rectangular block of granite in front of him – somewhere in there lies the beautiful statue that is pictured in his head, and it’s his job to find it.  Sure, it’s possible to use a single chisel and hammer to hack away until something resembling a human figure appears, but with careful planning, a variety of specialized tools, and a delicate hand, the goal he strives for is much more likely to be attained. (more…)